Apollo Tyres Bags Indian Cricket Team Jersey Sponsorship
Major Deal Announced
Apollo Tyres has clinched a monumental deal, emerging as the new jersey sponsor for the Indian cricket team with an agreement valued at ₹579.06 crore. This historic partnership marks Apollo’s first major foray into Indian cricket sponsorship, bringing together two prominent brands renowned for their legacy and influence.
Partnership Details
The sponsorship deal covers approximately 141 matches, including 121 bilateral matches and 20 ICC fixtures, stretching until March 2028. For each bilateral game, Apollo Tyres will contribute ₹4.5 crore, and for each ICC event, ₹1.72 crore, making their bid the highest amongst competitors.
Competitive Bidding
The Board of Control for Cricket in India (BCCI) hosted a competitive bidding process after the previous sponsor Dream11 stepped down due to regulatory changes. Other participants included Canva and JK Cement, with their bids falling short of Apollo’s offer.
Leadership Reactions
Devajit Saikia, BCCI’s Honorary Secretary, hailed the partnership as a testament to the Indian team’s consistent performance and the sport’s wide-reaching impact. Rajeev Shukla, Vice-President of BCCI, described the deal as a union of two enduring legacies Indian cricket’s spirit and Apollo Tyres’ pioneering journey. Treasurer Prabhtej Singh Bhatia highlighted the value, innovation, and global appeal that Apollo Tyres brings to the collaboration.
Sponsorship Impact
Apollo Tyres will use this sponsorship platform to connect with cricket fans worldwide. The company, renowned for its commitment to performance and safety, aligns its brand values with the Indian team’s excellence. With products available in over 100 countries, Apollo plans to leverage this high-profile partnership for enhanced visibility and engagement.
Bidding Restrictions
BCCI clarified that entities from gaming, betting, crypto, tobacco, banking, non-alcoholic beverages, financial services, and insurance were barred from participating, focusing the competition among manufacturers and corporate brands.
Current Scenario
As the Asia Cup 2025 unfolds in Dubai and Abu Dhabi, the Indian squad is set to showcase its new sponsor after Dream11’s official exit. The fresh partnership promises to drive mutual growth and create new benchmarks in sports branding.