From Cricket Legend to Entrepreneur: Sachin Tendulkar Launches ‘Ten X You’ Sports Brand
Cricket icon Sachin Tendulkar has embarked on a new journey off the field, launching his own sports and athletic brand, ‘Ten X You’. The official launch event took place on Friday, October 10th, at the renowned Mehboob Studios in Bandra, Mumbai. The event was a star-studded affair, attended by Sachin’s wife Anjali, and daughter Sara, alongside former cricketer Pravin Amre and the current BCCI Chief Selector, Ajit Agarkar.
The Spark of Inspiration: An Idea Born from Injury
The motivation behind ‘Ten X You’ is deeply personal, stemming from a challenging period in Tendulkar’s own career. The idea first came to him back in the year 2000 after he suffered a persistent foot injury. When conventional treatments failed to provide relief, a podiatrist (foot specialist) advised him on the critical importance of using proper insoles. This experience made him realize the profound impact that the right sporting gear, especially footwear, can have on an athlete’s performance and well-being.
Serving as the brand’s co-founder and ‘Chief Inspiration Officer’, Sachin aims to channel his decades of experience into creating products that meet the highest standards of quality and performance.
A Mission to Transform India into a “Sports-Playing Nation”
The core philosophy of ‘Ten X You’ is ambitious yet inspiring: to help transform India from a country that loves sports into a country that actively plays them. Sachin expressed that his goal is to ignite a passion for sports among people from all walks of life. The brand is designed to be inclusive, offering products not just for professional athletes but for every individual who wishes to incorporate fitness and sports into their daily routine. The product line will include sports shoes, t-shirts, and other athletic apparel.
18 Months of Dedication and Experience
The launch of ‘Ten X You’ is the culmination of nearly 18 months of meticulous planning and development. “Today, we have launched the ‘Ten X You’ brand, and I am very excited for it,” Tendulkar stated at the event. He explained that he has poured his personal experiences and the lessons learned throughout his illustrious 24-year career into the brand’s creation. “I have tried to address the shortcomings I felt during my career through this brand,” he added, emphasizing that the products are designed to be versatile enough for everyday use.
This new venture reflects the same dedication that defined Sachin Tendulkar’s legendary international career, which included 664 matches, an astounding 34,357 runs, 100 centuries, and 164 half-centuries. He now hopes to bring that legacy of excellence to his brand and inspire a new generation to get on the field and play.